Campaign: Luas Cycle Safety Campaign
Description: As part of one of Luas' many safety campaigns, I was tasked with creating a print and digital campaign that would communicate to cyclists to be Luas aware. Through bold use of colour, clean lines and play on light and shadows, I designed two cyclists cycling alongside the heading for maximum effect.
Assets: Billboards (48 Sheet), Europanels, Metropanels, iVision digital towers across Dublin. Social media and website.
Software: Adobe Illustrator and Indesign.
To note: This work was submitted as part of my role as Senior Multi-Media Designer with Transdev Dublin Light Rail Ltd. Copyright of work therefore belongs to Transdev Dublin Light Rail Ltd.
![](https://cdn.myportfolio.com/f3b347b7-47f8-4feb-a1b5-fe6ec640f5f4/59ba6cd1-4bd8-41f0-af5f-49a434834274_rw_1920.jpg?h=7c8ef1458633e7aea26cbee99ca176f9)
![](https://cdn.myportfolio.com/f3b347b7-47f8-4feb-a1b5-fe6ec640f5f4/426b95cc-9106-465b-9f31-7cc350ce3eaf_rw_3840.jpg?h=0532222a1d03d0229cc1c892131c25de)
![](https://cdn.myportfolio.com/f3b347b7-47f8-4feb-a1b5-fe6ec640f5f4/1f16f54a-ea6f-4ba2-864a-cfede12beca5_rw_1200.jpg?h=a41e669df220bce0c30bf611dfa02b67)