Campaign: Luas Cycle Safety Campaign
Description: As part of one of Luas' many safety campaigns, I was tasked with creating a print and digital campaign that would communicate to cyclists to be Luas aware. Through bold use of colour, clean lines and play on light and shadows, I designed two cyclists cycling alongside the heading for maximum effect. 
Assets: Billboards (48 Sheet), Europanels, Metropanels, iVision digital towers across Dublin. Social media and website. 
Software: Adobe Illustrator and Indesign.
To note: This work was submitted as part of my role as Senior Multi-Media Designer with Transdev Dublin Light Rail Ltd. Copyright of work therefore belongs to Transdev Dublin Light Rail Ltd. 
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