Campaign: Luas Pedestrian Safety
Description: As part of one of Luas' many safety campaigns, I was tasked with creating a print and digital campaign that would communicate to pedestrians the dangers of walking on Luas tracks when distracted. This was achieved through bold use of colour, clean lines and play on light and shadows.
Assets: Billboards (48 Sheet), Europanels, Metropanels, iVision digital towers across Dublin. Social media and website.
Software: Adobe Illustrator and Indesign.
To note: This work was submitted as part of my role as Senior Multi-Media Designer with Transdev Dublin Light Rail Ltd. Copyright of work therefore belongs to Transdev Dublin Light Rail Ltd.
