Campaign: Luas support of Pride month
Description: Print and digital campaign to show Luas' support of Pride month. As Pride month is a worldwide campaign, it is heavily saturated with graphics and messaging that are quite similar. To make the messaging as original as possible while following Luas brand guidelines, I took inspiration from the pride flag to create a more simplistic graphic – like that of a ribbon – that is both striking, original and conveys the messaging succinctly.
Assets: Stop posters and print columns across Dublin and tram straplines and portraits. Social media and website.
Software: Adobe Adobe Illustrator and Indesign.
To note: This work was submitted as part of my role as Senior Multi-Media Designer with Transdev Dublin Light Rail Ltd. Copyright of work therefore belongs to Transdev Dublin Light Rail Ltd.
